Since the announcement of the first results of the U.S. presidential election, videos posted on TikTok, where users film themselves either exulting or bursting into tears, have become ubiquitous. It must be said that social media platforms (Instagram, TikTok, and X, formerly Twitter) played a crucial role in the race for the U.S. presidency.
Social networks had an impact on the European and parliamentary elections, as the various polls and staggering statistics showed. Much less present on social networks and very divided, the New Popular Front has nevertheless managed to turn digital tools into a strike force capable of competing with Jordan Bardella, who has become almost an influencer on young people’s favourite applications. A winning bet.
